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DAUs and MAUs are highest in Germany, but this makes sense given the size of the population. WhatsApp dominates the Israeli market for mobile messaging apps, with an install penetration of almost 90%. Let’s dive into WhatsApp users by country
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As of April 2022, Facebook Messenger is still the most popular messaging app for 13 countries, including the United States, Australia, Canada, Denmark, Hungary, New Zealand, Philippines, Poland, Sweden, and Thailand. Last November, the app was third, being the most popular app title in 13 countries. These countries include Argentina, Austria, the Czech Republic, France, Germany, Ireland, Israel, Italy, Kenya, the Netherlands, Portugal, Russia, South Africa, Spain, Switzerland, the United Kingdom, and more.įacebook Messenger has restored its place as second on our list, knocking Telegram to third place. Of the 90 countries that we examined, WhatsAppis the world leader, snagging the top-messaging app spot in 60 countries. Let’s dive right in and see which messaging apps are winning in different regions. We found that overall, there were three top messaging apps dominating the global market in 2022. We analyzed Android data from 90 countries using Similarweb’s market research intelligence, to determine the most popular messaging apps across the world. What’s your go-to messaging app? You may not know it, but your answer will largely depend on where you live.
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